About Us
THIS IS FWD ATHLETICA
FWD ATHLETICA was created for the early mornings, the quiet grind, and the days when simply showing up is the victory. We’re here for the people building something, whether that’s a business, a healthier version of themselves, or a life they’re proud of. The ones who understand that real growth comes from consistency.
Our pieces are designed to move with you through real life: coffee runs and meetings, training sessions and rest days, the structured and the spontaneous. Clothing that fits like it’s made for you—easy to wear, easy to move in, and built to keep up with whatever the day brings.
WHAT "FWD" REALLY MEANS
FWD stands for Forward. But not in the hustle harder, no sleep, burnout kind of way. Forward is steady, intentional motion. It's progress on your terms, at your pace. It's choosing to take one more step. It's giving yourself permission to rest, reset, and start again without losing momentum. Forward isn't always loud or visible. Sometimes it's quiet discipline. A commitment kept to yourself. Growth that happens slowly, in the margins of everyday life.
One Motion: Always Forward. That's our philosophy. Not a race to the finish line, but a promise to keep moving, through the setbacks, the plateaus, and the victories alike. This is what we mean when we say FWD. This is what we build our community around.
PURPOSE IN MOTION
At FWD ATHLETICA, purpose isn't something you find once and hold onto forever. It's something you practice. Something you return to. Something that evolves as you do.
We believe that movement (physical, mental, and emotional) is how purpose comes to life. It's in the daily choices. The small commitments. The decision to show up, even when motivation is low and the finish line feels far away. That's why everything we create is designed to support you in motion. Building. Growing. Adjusting. Starting over. We're not here to sell you perfection. We're here to walk alongside you as you figure it out, one step at a time.
Because purpose isn't a destination. It's the practice of moving forward, again and again.
Our Story, Our Journey
Welcome to FWD ATHLETICA. Welcome to the FWD Community.
FWD ATHLETICA is deeply personal to me, something I’ve dreamt about for years. Now it’s here, and I’m grateful and excited to finally share it with you.
This brand was born from my own journey, a journey that taught me the quiet power of resilience, the courage to keep going, and the strength it takes to show up for yourself. I’ve learned that moving forward is never easy, but it’s in the hardest moments that showing up truly matters.
FWD is for those moments, the small, steady steps, the quiet progress no one else sees. It’s about choosing growth over comfort, action over hesitation, and trusting that you’re exactly where you need to be.
We’re all finding our way, and at FWD, that’s not just acknowledged it’s celebrated. You’re not walking this path alone.
When you wear FWD, let it remind you to be proud of how far you’ve come and to trust where you’re headed. Let it be your signal to keep moving forward, no matter what.
This brand isn’t about perfection. It’s about presence. Progress. Growth. The daily choice to take one more step.
FWD ATHLETICA is for the quiet grinders, the self-starters, the ones rewriting their story in real time.
If that’s you, you belong here.
—Jacqui
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Free Shipping
Enjoy free shipping with orders over $150
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Join the FWD movement
Because forward looks good on you — join for exclusive offers & new releases.
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Need help
Keep moving forward — we’ll handle the rest: info@fwdathletica.com.au
